Resume
Experience
2023 - Present
Marketing & Communications Specialist
TCED Intl
Montreal, CA
● Utilized marketing automation tools and CRM systems to streamline processes, track campaign performance, and nurture leads
● Led B2B and B2C marketing initiatives, overseeing strategic planning and execution across North America
● Successfully drove newsletter campaigns, with the objectve of increased subscriber engagement and conversion rates
● Set specific goals and KPIs to measure marketing performance and continuously optimize campaigns for maximum effectiveness
● Created compelling and engaging content, including blogs, articles, and social media posts, to strengthen brand awareness and drive audience engagement
● Managed social media platforms, curating content, engaging with the audience, and analyzing data to improve reach and impact
● Developed and implemented paid advertising campaigns across various platforms to generate leads, increase brand visibility, and drive conversions
● Collaborated with cross-functional teams to align marketing efforts with sales objectives and ensure cohesive messaging and branding
2022 - current
Marketing and Communications Consultant
Self-Employed
Remote
● Used graphic design skills to create visually appealing and impactful designs for clients, ensuring alignment with their branding and messaging
● Developed written content pieces, including articles, blog posts, and social media captions, tailored to clients' target audiences and marketing objectives
● Collaborated closely with clients to understand their specific needs, goals, and brand identity, resulting in high levels of client satisfaction and repeat business
● Actively stayed up to date with industry trends, tools, and best practices in graphic design, writing, and social media advertising, ensuring the delivery of innovative and effective solutions
● Used problem-solving skills to address client requests, adapt to changes, and find creative solutions that met their objectives and exceeded expectations
2021 - 2022
Marketing and Communications Specialist
SAP
Remote
● SAP Commerce Cloud DevOps Internal Communications
● Redefined department's communication strategy through creation of new communication channels/tools and restructuring of existing ones
● Created brand identity for the SAP CX CloudOps DevOps team
● Created, managed and customized marketing materials to increase visibility, such as websites, blogs, newsletters and more
● Identified communication issues, analyzed information and provided solutions to improve teams' processes and increase efficiency
● Promoted brand identity and events by designing marketing strategies and materials
● Technical writing and redaction of a service catalogue for the department
2021
Content Marketing Specialist
Quantum Mob
Remote, Internship
● Developed weekly marketing content such as blogs, promotional materials and advertisements for social media
● Edited and optimized pages of blog content to improve SEO ranking for specific keywords
● Assisted in content development for events, drafting and distributing promotional materials
● Advised potential customers on strategies to improve their engagement and customer loyalty through marketing
● Created dynamic graphics to accompany posts
Education
2022 - 2023
McGill University
Post-graduate Certificate
Computers & IT
To invest in my professional growth and broaden my knowledge, decided to focus 2022 on educational pursuits. This enriching experience allowed me to explore new perspectives, refine my skills in IT, and stay updated with industry trends.
2017 - 2021
Concordia University
John Molson School of Business
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Proud to have achieved recognition on the Dean's List in both 2018 & 2019.
BBA
Professional skillset
Innovative & Analytical Mindset
Adaptability & Problem-Solving
Teamwork & Collaboration
Creativity
Languages
English (native)
French (native)
Spanish (Intermediate)